About Us
Since 1990, Design Essentials has been more than a hair care brand. We have been a trusted partner in healthy hair and confident self-expression. Founded by industry pioneer Cornell McBride Sr., the brand was built on a mission to create high-performing, science-backed products for all hair types and textures. Today, that legacy continues under the leadership of President Cornell McBride Jr., who brings a forward-thinking vision rooted in innovation, education, and community.
From salons to homes, our thoughtfully formulated collections are designed to support the unique needs of every strand. We blend premium ingredients with deep professional expertise to deliver results that customers trust, whether they are stylists behind the chair or individuals styling at home.
Available nationwide and internationally through retail partners, licensed professionals, and our own e-commerce platform, Design Essentials remains committed to more than great products. Our work is about empowering beauty professionals, uplifting communities, and honoring the people who have supported us along the way.
